Read on the web Issue #6 — APRIL 13, 2018
Warrior Letter


Case-study: Mastering Mobile Popups
How one online retailer used mobile popups to start targeting and converting their smartphone visitors, what strategies they’ve used and which ones delivered the strongest results.

How Google "Forces" You to Use BlackHat SEO Techniques
Alternative to doorway pages -- creating similar pages that target multiple cities or services...
Adrian Cojocariu

6 Ways to Promote Your E-commerce Products on Social Without Being Salesy
To help you find the perfect balance, here are six ways you can use to promote your e-commerce products without being too salesy.
Neil Patel

14 Tips to Help You Write Successful Facebook Ads
Ralph's quick and simple tips to put into action for better-converting FB ads. But don’t let their simplicity fool you -- by using these tips you can write higher-converting ad copy right now...
Ralph Burns

Conversion Rate Optimization (CRO)

How Brennan Dunn Increased Sales by 70% Using Website Personalization
Brennan who ran his own design firm, created and sold a project management tool, founded a freelancers coaching business, as well as his new startup, RightMessage -- manage to maintain enthusiasm about “going off-script” that has directly led to the success of many of his ventures.
EJ Brown

12 Obvious User Experience Mistakes That Could Ruin Your Conversion Rate
Dive into twelve user experience mistakes that could cost you dearly.

More Tips and Tricks to Increase Lead Acquisition (2 of 2)
Second of two "lead acquisition tips&tricks". First part is available here.

Email Marketing

The F-Bomb-Laden Secret To Making All The Sales You Want
Reveals the ONE big secret to getting anything you want, living the lifestyle you want, and even having the romantic life you want
Ben Settle

How to Pinpoint Your 'Hook.' Find Your Unique Selling Proposition in 6 Simple Steps
Too often, businesses and entrepreneurs try to create something for everyone. The end result is generic, trivial, and, well, boring.
Jill Fanslau

Emojis in Email Marketing Guide + What Experts Say
They might work -- making your email "more pesonal", but use them wisely (think b2b)...

Search Engine Optimization (SEO)

The 7 Best Ways to Unlock Your Not Provided Keywords in Google Analytics
David goes over six ways you can access "not provided" keyword data to learn more about your site visitors and improve your SEO strategy.
David Zheng

Get Web Traffic Without Relying on Google – or Spending a Dime
Even while Google had almost 75% of the search engine market share this month, you should still NOT put all your eggs in one basket (big G's changing its algorithms an estimated 500-600 times a year). Here are 12 sound alternatives to getting website traffic without relying on Google, some of them -- free!

An SEO’s survival guide to Single Page Applications (SPAs)
As Single Page Applications (SPA for short) are rising in popularity, SEO's should embrace JavaScript methods for creating websites -- hiding heads in the sand won't help anymore...

5 ways to make your website stand out in the SERPs
How to ensure your content is best suited for Google’s ever-changing tweaks to SERP's algorithm and how to stand out among native results and paid ads.

Growth Hacking

10 Instagram Hacks That'll Boost Your Engagement Rates
10 smart tactics you can use to seriously improve your Instagram engagement -- learn how the best in the business get more from Instagram.
Patrick Whatman

3 Killer Facebook Ad Types You Probably Aren’t Using (Yet)
With handful of alternative ad types that can jumpstart your Facebook ad strategy, here are the three Facebook ad types you probably aren’t using yet (but definitely need to roll out across your account ASAP)…
Allen Finn

Six big retargeting mistakes marketers should avoid
Many marketers make mistakes that can reduce the efficacy of their retargeting campaigns. Don't repeat their mistakes -- here is a look at six of the biggest.
Patricio Robles

Quickly skimming

3 False Beliefs about Conversational Copywriting that Make Me Want to Scream

7 Powerful Tools to Automate Tedious Content Marketing Tasks
Bill Widmer

7 Ways to Use Social Media to Create Buzz-Worthy Events
Jay Baer

The 9 Best Free Keyword Research Tools for Startups
Neil Patel

13 Google Analytics Tips & Tricks for Better Data Checklist
Edin Sabanovic

17 Google Marketing Tools You Should Be Using
Pamela Vaughan

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